September 12, 2026 | Salt Lake City, UT
CRUISERFEST 2026
The greatest celebration of Land Cruisers in the USA returns to Salt Lake City. First-rate speakers, expert guided tours, workshops, opportunity drawings, and our classic Show-N-Shine car show.
17th Annual CruiserFest
FUNDRAISING DAY TO SUPPORT THE LAND CRUISER HERITAGE MUSEUM
The greatest celebration of Land Cruisers in the USA happens in Salt Lake City, Utah. The Land Cruiser Heritage Museum is hosting the 17th annual CruiserFest — a fundraising event to support the curation and accessibility of the world's only Land Cruiser museum.
Supported by Toyota USA and other generous sponsors, we will fill your day with first-rate speakers, expert guided tours, workshops, fun opportunity drawings, and our classic Show-N-Shine car show.
As always, CruiserFest is the museum's way of connecting the outdoor and off-road community while providing education and opportunities to connect with new people. All proceeds go back to the stewardship of the world's greatest collection of Toyota Land Cruisers.
Keynote Speaker
SHAUN WHALE
Lead Presenter & Co-Founder, 4WD 24/7
For more than two decades, Shaun Whale, better known as “Shauno,” has been one of the most trusted voices in the global off-road community. What began in 1998 as a print magazine grew into 4WD 24/7: a fully digital, always-on media brand now reaching over 1.4 million YouTube subscribers across six continents.
Shauno's journalism background gives him an edge most off-roaders don't have. He doesn't just drive hard terrain; he tells stories about it in a way that connects, educates, and inspires. His personal fleet includes the legendary “Dirty 30,”a chopped 60 Series cab mated to an 80 Series chassis, alongside “Sooty,” his 80 Series, and a custom 200 Series ute conversion.
“You don't need a huge budget to build a four-wheel drive and do your own adventures. That's what makes this community so special.”
Keynote, September 12, 2026, Salt Lake City
17th Annual Fundraiser
GET YOUR TICKETS
CruiserFest is the annual fundraiser for the Land Cruiser Heritage Museum — raising money to support the preservation, stewardship, and continuing public access to the world's largest collection of Toyota Land Cruisers.
The Land Cruiser Heritage Museum is a 501(c)(3) non-profit foundation that strives every year to bring exposure to adventure and education through powerful speakers. We appreciate your love and support!
Entry Information
- Doors open at 8:00 AM on September 12, 2026
- Purchase online for smooth sailing through gated entry
- Bring printed confirmation email or mobile proof of purchase
- Government ID may be requested at check-in
Adult
Senior
Age 65+
Military
Valid ID required
Young Adult
Ages 13–17
Youth
Ages 6–12
Child
Ages 0–5
Tickets also available at the door
What's Included
Show-N-Shine
Vote for your favorite rigs across 5 award categories using QR codes at each vehicle.
Expert Speakers
World-class presenters sharing adventure stories and off-road expertise from across the globe.
Guided Museum Tours
Expert-led tours through the world's only Land Cruiser museum — over 60 years of Toyota heritage.
Workshops
Hands-on workshops covering maintenance, overlanding prep, and build tips from seasoned builders.
Opportunity Drawings
Fun prize drawings throughout the day with gear, parts, and experiences up for grabs.
Meet & Greet
Connect with overland community leaders, sponsors, and fellow Land Cruiser enthusiasts.
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READY TO JOIN THE SHOW?
Register your Land Cruiser and participate in the show and shine car show. Limited to 50 spaces.
- Best of Show
- Most Original
- Least Original
- Rustiest Relic
- Keynote Speaker's Choice
To enter the Show-N-Shine, you must purchase a ticket to CruiserFest 2026 and register your vehicle separately. Both steps are required for entry.
Event Gallery
EVENT SCHEDULE
A quick look at what's happening. See full schedule
Full schedule coming soon. The times below are a preliminary look — the complete schedule with all speakers and activities will be released closer to the event.
- 8:00 AM - Gates Open / Vehicle Check-in Begins
- 9:00 AM - Show & Shine Vehicle Check-in Cutoff
- 11:00 AM - Public Show & Shine Voting Closes
- 12:00 PM - Food Truck Service
- 12:30 PM - Show & Shine Awards
- 1:00 PM - Keynote Speaker on Toyota Stage
- 3:00 PM - Raffle Drawing Starts
- 5:00 PM - CruiserFest Ends
Venue & Directions
HOW TO GET THERE
The Land Cruiser Heritage Museum is located at 476 W 600 N, Salt Lake City, UT 84103 — easy access from I-15.
By Car
Take I-15 to Exit 309 (600 North). Head east on 600 N — the museum is at 476 W 600 N on your right.
By Air
Fly into Salt Lake City International Airport (SLC). The museum is approximately a 15-minute drive east via I-80 and I-15.